Well according to those in the know, they are all among the strongest 100 UK business brands.

Over the years, the Law Society has been the recipient of its fair share of criticism, but a 75th place listing in Superbrands’ annual survey suggests that there’s no problem with its marketing strategy (see story). Although it does sit just above that other much-loved institution the Royal Mail and two places below Barclays.

While Microsoft tops the 500-strong list of Business Superbrands, the Law Society is the only legal brand to make it into the top 200.

Below that exalted level sit all the members of the magic circle, although none achieve as high a rating as upstart Eversheds, which is proudly perched in position 214.

Clifford Chance comes next, followed by Linklaters, Freshfields, Slaughters and A&O.

The Lawyer also sneaks into the top 400, ahead of Lovells and Simmons & Simmons.

And the message for any aspiring firm not on the list? Maybe it’s time for that long-awaited re-brand.

Meanwhile, as the British Chiropractic Association v Simon Singh libel case gets under way in the Court of Appeal, our Bad Law blogger asks why this case in particular has become the rallying point for libel reform? Have your say here.


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