Fiction diction

Journalists know all too well that PR folk move in mysterious ways. Whatever the senior bods at PR school are dishing out to their charges in the way of advice, though, is anyone’s guess.

In a press release distributed by Birmingham PR firm Clarke Associates last week, a new hire at Shoosmiths was described as a “leading property litigation lawyer”. It was only on further investigation by a scribe at Lawyer Towers that said specialist was revealed as… ta-da… a newly qualified assistant.

When a concerned hack queried the description, a rather less concerned PR huffed that “it must be a misprint”. Interesting. Back to school, boys and girls.