The theme of this year’s Marketing Leadership Summit is ‘humanising law in a digital world’ and it is an entirely appropriate topic worthy of detailed discussion. During the pandemic, we all went fully digital for the first time in our working lives. Which elements of that will stick, good and bad? What will be the impact of the pandemic on marketing and BD professionals? How will you connect with clients in a post-pandemic world? How will you cut through the noise of zoom and webinars and achieve the best possible results? How has our use of data changed as a result of the past year? And how do you work most effectively when half of your team are not in the office?
These are just a handful of the questions this year’s Marketing Leadership Summit will tackle. Some things already look certain. We’re all likely to be travelling a lot less and spending a lot more time at home. But wherever you’re working from, the demands placed on BD and marketing specialists are only likely to become more intense as we head back to something like normality.
As we embark on that journey, we believe the collective insight, experience and nous at this year’s event will prove invaluable.
I’m looking forward to seeing you – virtually – there.
2020 was a cataclysm for change, pushing the legal sector into a much-needed era of digital growth. Over the past year law firms launched stripped back marketing materials fitting for the zeitgeist of the pandemic and revised their business strategies to align with the changing world.
This year we will be exploring the optimum way of connecting with your clients and how to get the right message across in a way that delivers tangible results. We will be delivering a series of client led panels to share with you their perspective on all things pitches, content engagement and long-lasting law firm relationships.
This event brings together senior Marketing and BD professionals working in the top UK, US and EU law firms to discuss debate and share best practice. We really are on the cusp of cultural change, join us in June to hear the role that you can play in the journey.REGISTER INTEREST FOR 2022
The door has never been more open for the input into strategy of marketing technology experts. The Lawyer’s brand new event for senior marketing professionals will tackle the key issues, providing practical advice courtesy of some of the highest-profile and most respected marketing technology specialists in the UK legal market.
If you’d like to lead the conversation today, contact the team at email@example.com to discuss how you can be part of the journey.Learn more
Senior Marketing & BD Professionals
Practical & interactive virtual roundtables
Sessions to choose from
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