UPCOMING #BUSINESSLEADERSHIPSERIES WEBINARS

PROFITABILITY V PURPOSE: WHAT DO YOU STAND FOR AS AN ORGANISATION

What is the purpose of your law firm and what stands at the heart of your business strategy? Are your principles widely understood, accepted and acted upon by employees?

This session will take a look at the WHY: why we’re in business, why do we choose the clients that we choose and why do we do the things that we do, particularly in the context of the last 6 months.

  • What do you stand for as an organisation? Does it ignite passion in your people?
  • How do you identify and agree on what your purpose is as a firm? What are the benefits of having a purpose?
  • Profit for purpose: connecting purpose to good business and how a firm’s purpose can manifest in its decision making
  • How do you create a purpose led firm that continues to attract and retain talent, while growing your client base and choosing them more carefully?
  • Is the equity model consistent with long-term planning, investment and sustainability?
  • Are you building something that goes beyond the trade, into a business that can adapt and accommodate a huge variety of people and deliver a vast variety of services?

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TL CHAT: INNOVATING FOR THE FUTURE

What is innovation? Where can firms focus their attention to simplify processes or create future revenue? No one has a crystal ball, but firms are beginning to evaluate industry challenges and focus on ways to resolve these through innovation and collaboration.

Join this session to find out how a 9-month programme, designed to train PhD students in technology entrepreneurship, has focused minds on addressing the key challenges within the legal industry.

  • Why you need to innovate, what is the market context?
  • Where should you innovate: the process for identifying problems, creating and testing a hypothesis.
  • How do you progress innovation: how do you get support to pursue viable projects, change mind sets and take people on the journey with you?
  • Knowing when to scale or move on: identifying when projects are ready to scale or no longer viable.

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ENABLING CLIENT SUCCESS FOR A PURPOSE DRIVEN SUSTAINABLE BUSINESS

The dramatic acceleration of macro trends has placed Purpose, Sustainability and ESG issues top of the corporate board and GC agenda.

  • What are these key macro trends of concern to clients?
  • How can you help enable clients succeed in their transition to more purpose driven, sustainable businesses?
  • What opportunities, and expectations, does this now present to be considered a legal provider of choice?

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COMING OF AGE: LEGAL MARKETING & DRIVING GROWTH FOR YOUR FIRM

Marketing within the legal sector has been permitted for 34 years but in reality, only now is legal marketing growing up. After commissioning a survey of 400 firms, Moneypenny examined exactly how they were managing their marketing and handling new business. This session will unveil the results and explore the basics many firms miss when capturing new leads.

Topics of discussion will include:

  • How firms can maximise every new client enquiry in a post-COVID world
  • The client trends affecting the way we respond to new business
  • The basics you might be missing which are the biggest threats to growth

AVAILABLE ON-DEMAND

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VIRTUAL ROUNDTABLE: IS WELLBEING ACHIEVABLE IN THE OVERTIME MODEL?

This discussion will focus on the unsustainable overtime model of law firms in light of the growing wellbeing concerns within the industry as well as the changing expectations from new entrants.

Discussion Highlights:

  • The movement from reactive to proactive: what are the proactive activities law firms are putting in place, that are altering behaviours and approaches?
  • What is the alternative to the overtime model? What is your back-up plan for a future where money is no longer enough of an incentive?
  • What impact is tech having on wellbeing and the pressure to always be reachable?
  • Has there been any genuine change in the industry? Are there any metrics about the scale of the problem and the progress made so far?
  • Are clients onboard with this change and comfortable with a longer turnover time?

THIS SESSION HAS TAKEN PLACE. IF YOU WOULD LIKE TO KNOW MORE ABOUT OUR OTHER UPCOMING ROUNDTABLES, PLEASE CONTACT EMMA.BOWER@THELAWYER.COM TO REGISTER YOUR INTEREST.

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INSIDE OUT: THE [LACK OF] INDUSTRY COLLABORATION

Tuesday 20 October, 10:00 am BST

Most industry collaboration initiated by law firms is with law companies, technology providers or clients – but rarely with other law firms. Some might say it’s because there are no success stories out there to encourage such initiatives. So how can law firms be persuaded to actually work with each other? When is collaboration worth it? How much of your strategy should you actually share, whom with and when?

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Is your firm’s IT strategy optimised for the “new normal”?

This session will explore how the ways of working have changed in the current climate and the challenges that firms are facing over the next 12 months as a result of this. How are other firms meeting those challenges and how does this impact your IT strategy?

  • Keeping close to your clients. In this new hybrid working world, which technologies help you stay closer to your clients than your competitors are?
  • Keeping cohesive teams.  With some of your most vital assets in the office, how can firms get the most out of their Partners and Staff?
  • Staying secure. How do you ensure that the firm protects clients and staff from the new cyber threats emerging as a result of the current working patterns?
  • Optimum IT for the current market? How do firms balance costs, whilst giving staff the equipment and software they need to operate effectively? Can they provide a scalable IT platform which can allow them to control costs in the short term but also scale rapidly as the economy and firm recover?
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