Pernod Ricard and Diageo make a £5.5bn joint purchase of the spirits and wine business of the Seagram Company. Pernod Ricard represented by Macfarlanes (Robert Sutton and Tim Lewis) with US advice from Debevoise & Plimpton. Financial advisers JP Morgan and Société Générale. Diageo represented by Slaughter and May (Steve Cooke) and in the US by Sullivan & Cromwell (Frank Aquila). Financial adviser UBS Warburg. Seagram advised by Simpson Thacher & Bartlett.