Calling all in-house lawyers: We want your views on how firms stand out

Have you had a hand in instructing law firms in the last 18 months? Or perhaps you’ve recently worked with external counsel?

If so, we’d like to invite you to spend three minutes answering The Lawyer and Thomson Reuters’ latest survey on how firms attempt – successfully or otherwise – to differentiate themselves and stand out from the crowd.

To access the survey please click here.

It will only take three minutes to complete and is completely anonymous.

The survey asks which factors are most important when instructing firms and also what you like and don’t like once you’ve started working with them.

Of course, quality and price are usually the most important factors that form an overall impression about firms, but what about more subtle factors? Maybe you were particularly impressed (or perhaps appalled) by a particular aspect of service delivery.

Maybe the law firm used a piece of technology that improved service levels. Maybe an alternative fee arrangement made all the difference. Or perhaps you work with the same firm you have for years.

Whatever you do and don’t like about the firms you work with we want to hear your views.

This survey data will underpin a report that The Lawyer and Thomson Reuters are producing on how firms differentiate themselves, which will be published in April.

For more information please contact Thomas Sturge, head of research at The Lawyer, at thomas.sturge@thelawyer.com.