Bird & Bird scoops Olympics sponsorship role

BIRD & Bird has been added to the panel advising the London Organising Committee of the Olympic Games (LOCOG).

Bird & Bird join Ashurst, Clifford Chance and Freshfields Bruckhaus Deringer as firms on the LOCOG panel.

Bird & Bird will be advising LOCOG primarily in relation to sponsorship matters and were appointed after a competitive tender in December.

LOCOG commercial and legal director Charlie Wijeratna said: “The fact [Bird & Bird] have dealt with many of the issues we will encounter, including Olympic matters, gave them an edge over a group of excellent firms.”

Bird & Bird sports partner Felicity Reeve said: “We are delighted to have been selected to advise LOCOG on sponsorship matters and we are very excited to be involved in this prestigious project.”