Beachcroft Wansbroughs has finally come into being backed by a purple and orange logo, described by its creators as “progressive but not faddish”.
The design company behind the logo, Hero Creative, says: “The purple 'W' in the design conveys strength, reliability and professionalism. This contrasts with the flash of vivid orange which represents the creative and responsive side to the firm's work with its brush stroke style and colour.”
It took 10 weeks to create the logo, which was decided on following interviews with staff from the firm's 10 offices.
The merged firm, formed from City firm Beachcroft Stanleys and national firm Wansbroughs Willey Hargrave, will become the UK's tenth largest law firm, with 122 partners.
Beachcroft Wansbroughs' managing partner Robert Heslett says: “This is a merger for growth. The new firm wants to be in a position where no major insurance company, health organisation or plc would make a key decision without first consulting Beachcroft Wansbroughs.”