Bakers’ AsiaPac head: ASEAN holds the key to our Asian success

The 10 Association of Southeast Asian Nations (ASEAN) countries are the focus for many law firms this year, what with the region gearing up for the launch of its economic zone at the end of this year.

It’s no surprise, then, that Baker & McKenzie Asia Pacific head Bruce Hambrett is making ASEAN a key strategic priority for 2015.

In a leadership interview with The Lawyer, Hambrett says that “market strength is what we’re going to focus on like a laser in ASEAN”, with China also presenting the firm with “big opportunities”.

While Bakers has a long history in China – its foreign licence is number 001 – it is the firm’s presence in ASEAN, where it has offices in seven of the 10 countries, that Hambrett believes will be of real benefit.

Seeing as the inaugural The Lawyer Southeast Asia Elite found that Bakers not only has the largest footprint of any international firm operating in ASEAN but is winning the lion’s share of the work too, he could be right.

To access the Southeast Asia Elite in full, click here .

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