ASEAN expansion still flavour of the month

It is now just a year until the Association of Southeast Asian Nations (ASEAN) launches its economic community and interest in the region is really hotting up.

A raft of Southeast Asian firms have already increased their regional footprints, with the ability to offer expertise in as many of the 10 ASEAN countries as possible top of the agenda.

From Singapore’s WongPartnership, which has turned its attentions to Indonesia , Myanmar and Malaysia , to Malaysia’s Zicolaw, which has expanded in Vietnam and opened in Laos and Myanmar , growth in the region is a trend that is gaining momentum.

Now it’s the turn of Beijing-headquartered IP firm Schmitt & Orlov, which has sealed the launch of an office in Laotian capital Vientiane.

The rationale for the move is to help clients deal with the flow of counterfeits coming out of China, but it also ties in with improvements in IP rights laws across ASEAN.

With Schmitt & Orlov also planning a Myanmar launch by the end of 2015, there’s clearly more of the ASEAN story still to be heard.

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