Appeal for Guinness dance

One of the first cases scheduled for hearing in the Appeal Court when the new legal term starts is an action which has already caused ripples in the world of intellectual property. An appeal will begin on 7 October in the case of Norowzian v Arks Ltd, which centres on an advertisement for Guinness. Last year, Mr Justice Rattee dismissed a claim by film maker Mehdi Norowzian that a sequence used in the advert was copyright protected. The judge refused to accept that the sequence of a man dancing could be considered a work of dramatic art. The advert was produced by a technique called "jump cutting", which Norowzian used in his short film Joy. The case is viewed as a matter of major importance in the film and advertising industries.