A Greek yoghurt conundrum

What constitutes Greek yoghurt in the eyes of the law? A year after Mr Justice Briggs smoothed out a major IP battle between two major yoghurt manufacturers, the case was back in the London courts for a second outing.

This time around Lord Justices Longmore, Lewison and Kitchin delivered a legal definition for the healthy snack and it came at a hefty price for ‘Greek’ yoghurt imposter, New York-based Chobani.

In deciding that Fage UK, manufacturers of Total Greek Yoghurt, should be granted a permanent injunction against Chobani, the CoA effectively guaranteed Fage UK’s dominance of the UK market.

It was a costly battle for Chobani. The court has ordered it to pay Fage’s costs, including an initial payment of £350,000 into the court.

If it weren’t true, it would be a Greek tragedy.

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