This free to watch webinar was part of the Marketing Leadership virtual conference that took place on 11th – 12th November 2020. Complete the form below to access the 40-minute recording of this discussion. This GC panel will take you through how to get the attention of GCs and maintain good relationships once you are a panel firm. The panel share their thoughts and experiences, what works well, what doesn’t work so well and what they’d like to see more of in their future relationships. What exactly do clients want? What does good marketing look like? What differentiates one firm from another when expertise is a given? What makes a client loyal to a firm? What detracts clients from pursuing business with a firm? How did firms mitigate the pressures facing businesses during the recent lockdown period? What support did clients see from their law firms during these turbulent times? Fill in the form below to hear the thoughts of Network Rail’s general counsel Dan Kayne, the general counsel of BT’s Global Division Jeff Langlands, TotallyMoney’s general counsel Sharon Evans and Passle’s senior vice president of sales Will Eke.