Thanks to a licensing agreement drawn up by Memery Crystal and TLT, greyhound-racing enthusiasts can now bet on the dog track tote over the internet. The service, called 24dogstote, is a result of a technology deal between e-tote and 24dogs.com, a wholly owned subsidiary of Wembley plc. The deal brings together an interesting mix of London and regional firms.
The deal consolidates Memery Crystal's status as the main law firm for Wembley plc, a listed greyhound track owner and operator it has advised for more than 10 years.
TLT's instruction from new technology start-up e-tote also springs from a longstanding relationship with the parent company – in this case Data Tote, a company that provides data services for greyhound tracks. E-tote was founded last year by Data Tote's chief executive officer Edwin Osborne to provide websites with integrated betting technology, with start-up capital from gaming company BS group.