Wragges' ups the firm's real estate profile

Thursday, March 20th, 2008
Wragges' ups the firm's real estate profile

Wragges' decision to focus on real estate in this year's partnership promotions is indicative that the firm is certainly putting its money where its mouth is.

The firm launched a glossy marketing campaign last year entitled "Surprisingly Big in Real Estate", which involves everything from branded freebies, to adverts in west-end tube stations, as well as a significant presence at real estate extravaganza Mipim.

The initiative is intended to up the firm's real estate profile and in a similar vein Wragges is increasing the number of partners in its real estate practice by four. Senior partner Quentin Poole considers this to be a more sensible approach to market uncertainty than slash and burn.

But it is also suggestive that if the firm wishes to be a national heavyweight in the real estate sector growth at the senior level is best established organically. Many lawyers would rather sit tight than move about in such uncertain conditions.

Across the board things are looking good at Wragges with a jump from two internal promotions last year to nine this year.

Partnership prospects
Real estate: slap on the factor 25
IP: factor 15
Everything else: a pair of shades is all you'll need

Previous Partnership 2008 blogs.

Slaughter and May: ladies, long hours and longevity - Thursday, April 10th
Russell Jones & Walker: More to the core - Tuesday, April 8th
A&O in the Middle East: one new partner, back-up on the way - Monday, April 7th
Clifford Chance: Popham puts his money where his mouth is - Monday, April 7th
Nabarro, Hunton & Hosseini - Friday, April 4th
Addleshaws: managing associates - Friday, April 4th
Nabarro promotions down (under) - Thursday, April 3rd
Hunton & Williams: The London eye - Thursday, April 3rd
The corporate partnership: Superwomen only? - Wednesday, April 2nd
Ashurst promotions: expectation management - Wednesday, April 2nd
Pinsents' Leeds' ladies take the lead - Monday, March 31st
Herbies...continued... - Thursday, March 27th
Herbies shakes things up - Thursday, March 27th
Macfarlanes predicts a good year - Thursday, March 26th
Burges Salmon talks the talk - Wednesday, March 26thTrowers promotions dwindle - Tuesday, March 25th
Wragges' ups the firm's real estate profile - Thursday, March 20th
Olswang's year of change - Thursday, March 20th
Camerons goes East - Wednesday, March 19th
Ince & Co: happy days for men in boats - Tuesday, March 18th
Freshfields refills partnership - Monday, March 17th