: While Carter-Ruck revamps its image

Peter Carter-Ruck and Partners has treated itself to a new look with a redesigned logo and letterhead.

The firm is using the design launch to raise its profile in areas of law other than defamation, for which it is best known.

Partner Alasdair Pepper says: “It is part of an ongoing process of looking at the firm and where it is going after the retirement of Peter Carter-Ruck.

“Until last year we were doing virtually nothing in terms of our own marketing. It was very much on word of mouth and our press coverage.

“Life has moved on and we felt it was time to join everyone else and be more proactive.”

Pepper says the firm sees great opportunities to develop areas such as brand management as more celebrities realise how they can profit from their fame.

The redesign was launched to tie in with the start of the Woolf reforms.