The Lawyer Asia Pacific 150 is the only research report to provide a ranking of the top 100 independent local firms and top 50 global firms in the region. The report offers critical review of some of the fastest growing firms and their strategies, a country-by-country guide to leading legal advisers and legal services market trends, plus exclusive insight into the current business development opportunities in the Asia Pacific. Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
There’s plenty in a a name: just ask Dentons, which devised an “innovative name migration strategy” to manage the combination of the Salans, SNR Denton and FMC brands.
Lawrence Graham probably thought its brand migration strategy was equally innovative and steadfast when nearly six years ago it switched to the catchy LG banner. But things have not turned out to be as they seemed.
The highly unGoogleable brand has not been the success it hoped for, unless its clients were looking for a new TV. In recent years the firm has been referring to itself by the full Lawrence Graham name more and more, and has now officially ditched the two-letter tag in favour of the much more gravitas-filled original.
As the firm points out, its global expansion into places such as Singapore has made the LG tag less desirable: it would be hard to find anyone out there who would immediately associate the letters with a law firm and not a South Korean electronics group.