Weil, Herbies help Cobra charm its way back to financial health

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  • Cobra's sales have dropped because the quality of the beer has dropped significantly lately, it used to be a great beer but now it's nowhere as good as its big rival Kingfisher.

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  • Cobra sales have not fallen. On an annual basis, they are in 45% volume growth. It is the beer market in general that is in decline - in particular the On Trade. The Cobra liquid has not changed.

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