Weightmans is to use text messaging as the focal point of a trainee recruitment campaign. The national firm has developed an advertising strategy designed
Managing partner Mike Radcliffe said: "It is a great idea which came from our client services team and we have had a good response from our existing trainees.
Applicants responding to the press ad receive a text message telling them about the firm. Half the battle for all firms in recruiting the right calibre of trainees is catching their attention, and the advert certainly does that."
The advert will be minimalist in its content. The Weightmans logo will feature with a simple sentence and a mobile phone number to send a message to. A spokesman said: "If you are looking at the audience we are trying to target, text messaging is a large part of their lives.