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Lederhosen and law firms are not known to mix well, but San Francisco firm Hanson Bridgett (www.hansonbridgett.com) has managed to combine the two elements in perfect harmony for its rebranding video on YouTube.
To publicise the shortening of the firm's name from Hanson Bridgett Marcus Vlahos & Rudy, managing partner Andrew Giacomini decided to film himself banging a big bass drum while walking around San Francisco in lederhosen.
Maybe not the first thing that might spring to mind, but it sure is original.
The final 30 seconds of the video show Giacomini in the office, still wearing the lederhosen and drum, signing papers and generally doing managing partner stuff.
Why go to all this trouble? Simple. In the press release accompanying the video Giacomini states: "I want people all over the world to see me in lederhosen." Well, we all have our dreams, don't we?The video is called The Law Accordion to Hanson Bridgett. Witness the full glory of the lederhosen at http://inspired.hansonbridgett.com/.
Call off the search. Web Week has found the most arrogant blog on the net.
The blog's tagline is: "Changing the way law is practiced." A rather big old claim there.
In the biography section, we find out more about the life of the Greatest American Lawyer. He came first in his class, made partner within two years of joining a firm, then got tired of the hourly billing model and so dropped out.
But his glory isn't just confined to life in the law. Under interests, The Greatest puts "being an innovator in the things I do professionally, socially and philosophically" next to "being able to shower at my office after I am done jogging". That must be a hell of a shower.