The Lawyer Asia Pacific 150 is the only research report to provide a ranking of the top 100 independent local firms and top 50 global firms in the region. The report offers critical review of some of the fastest growing firms and their strategies, a country-by-country guide to leading legal advisers and legal services market trends, plus exclusive insight into the current business development opportunities in the Asia Pacific. Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
New York firm Jacoby & Meyers has launched a television advertising campaign to tackle the cynicism most Americans exhibit towards the legal profession.
The firm has employed advertising company Mad Dogs & Englishmen to produce a series of television and billboard adverts which will portray lawyers as "people like me".
The firm, which was the first to advertise in the US 20 years ago, has retained a strong advertising presence since then, but the new campaign represents a departure from previous efforts to drum up trade.
Gail Koff, a founder and managing partner of the firm said: "We want to generate warmer feelings towards lawyers, because there are so many who are dedicated and passionate about their work.
"We are not worried about this benefitting other firms, because I regard us as the best. This firm holds a special place in our country's history for providing affordable, high-quality service to ordinary people."
The adverts will be aired next month to coincide with the firm's 25th anniversary. It is a 130-lawyer operation with 25 offices across five states.