Top firms losing out to upstarts in social media sphere

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  • I'm bored of hearing from lazy consultants claiming that social media will revolutionise the profession.

    Old fuzzy senior partners might be impressed, but I'm an in-house lawyer who buys legal services - I care not a jot that a firm sends out tweets.

    I judge a firm based upon its expertise (normally via Legal 500) and on cost.

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  • This is a joke. Read this for more evidence: http://thetimeblawg.com/2011/08/03/uk-law-firms-with-klout-%E2%80%93-a-clearer-picture/ (No, it's not spam - it's a real article!)

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  • Very poorly done. No credible scientific base for this article. Yes social media is important; more important to use the correct channel for your target audience and let this be part of the mix of communication.

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  • Inspired by Brian Inkster’s analysis of these figures on thetimeblawg.com, I’ve created a new web site to publish comprehensive and unspun social networking metrics from Twitter, Klout, PeerIndex and LinkedIn. Read more about it at http://blog.fellsoft.com.

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