Top firms losing out to upstarts in social media sphere

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  • This is actually a brilliant tool for measuring consumer interaction and no surprise to see QualitySolicitors doing so well seeing as they appear to be the only ones doing anything in that market (where are Co-op Legal and Irwin Mitchel to be seen - in QS's shadow online it would appear). However, to compare their online influence against Clifford Chance really is chalk and cheese. QS is legal services for middle england - who love facebook and twitter etc. CC is for corporates who probably get fired for being on twitter and facebook. So, well done QS - just what you should be doing - but it is the other consumer brands and high street firms that should be worried, not Clifford Chance!

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  • @ Bill Gates | 3-Aug-2011 4:32 pm
    Rather more curiously, why does that monitor appear to be wearing a shirt?

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  • Whether we like it or not social networking is here to stay and its use will get measured and reported on. Just get used to it. After all it is less than 15 years since the august Professor Richard Susskind was reported to the Law Society (for bringing the profession into disrepute) for daring to suggest that one day email would become the standard medium of communication between lawyer and client.

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  • I'm with Brian Inkster on this one http://thetimeblawg.com/2011/08/03/uk-law-firms-with-klout-%E2%80%93-a-clearer-picture/

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  • Social media is not about corporate brands (nobody wants to talk to a company), but about the growth of powerful personal brands who through their high level of connectivity to both other people and information can act in a far more agile and effective way than traditional bureaucratic organisations. Quality Solicitors is a franchise made up of hundreds of people, but myself and several other individual lawyers have a far better online presence than they do, and to the extent it matters, a higher Klout score.

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  • Wonder how the Lawyer put these figures together (and why?). Actual Klout scores seem to differ dranatically from those calculated and disclosed by Brian Inkster!

    http://thetimeblawg.com/2011/08/03/uk-law-firms-with-klout-%E2%80%93-a-clearer-picture/

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  • Does anyone have a link to the marketing report? I'm interested in finding out more from the company that put these stats together.
    Thanks!

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  • Why does the computer in the picture have shoulders?

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  • Expect Dickinson Dees to hastily get some work experience kid to write "an app" so they can try and get a mention next year

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  • I find it quite odd to see so much hostility to a form of networking from a sector that values networking so highly?
    That's all these channels are. How many of you have wasted hours and hours in dreary rooms drinking warm wine wine, with a scruffy name-badge pinned to your lapel then gone home with two business cards of people you never wish to speak to again?
    Used properly, these channels are a vastly more efficient way of presenting your authority and expertise to people who really matter. You simply have to learn how.
    Now for a blatant plug: I'm your man for that.
    See what i did there? Used a social medium to network.
    And by the way, why do so many people post anonymously?

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