Top firms losing out to upstarts in social media sphere By Margaret Taylor 3 August 2011 15:10 17 December 2015 14:40 Sign in or register to continue reading. It's FREE Sign in Email Password Keep me logged in Forgot your password? Not registered? It's FREE! Register now Register with The Lawyer Anonymous 3 August 2011 at 15:34 Just because someone has clicked to ‘follow’ a Twitter feed does not mean that they read all, or indeed any, of the garbage coming out of it. Reply Link Anonymous 3 August 2011 at 15:49 That’s the point. This doesn’t measure how many followers or how many tweets. It looks at who someone is connected to, how likely they are to get content re-tweeted (and by whom) and a host of other metrics that weed out people who simply use Twitter to broadcast. Reply Link Bill Gates 3 August 2011 at 16:32 Good to see that, judging by the pic, The Lawyer has its finger right on the most up to date technology out there. Where can I get one of those new-fangled machines?! Reply Link Anonymous 3 August 2011 at 16:39 what utter rubbish. Gateleys are above such matters. We actually talk to people rather than tweet them. Reply Link Halil Can Paracikoglu 3 August 2011 at 16:45 how can we find it? Reply Link Anonymous 3 August 2011 at 16:53 Yes, I am sure the client base of the firms who are “missing out” is crumbling fast as their clients rush to switch work to firms who are “influential” online. Goodbye rest-of-the-magic circle, you’ve been out-tweeted and out-facebooked by A&O. Reply Link Rural bliss 3 August 2011 at 16:56 Who the hell are “Burness”? I would be deeply embarrassed rather than proud if my firm were to be classed as well known by the airheads who `tweet’ and record every moment of their unbearably dull and pointless existences on Facebook. And it’s an interesting phenomenon that since the QS franchise was launched I’ve dealt with 3 different firms of `Quality Solicitors’, all of whom were very significantly less co-operative and efficient than average. I suspect that for many of the firms who are signing up it’s a last, desperate throw of the dice before they disappear. Reply Link Anonymous 3 August 2011 at 16:56 This ‘survey’ is hardly cutting edge or adding much to the debate – all it consists of is punching the names of Twitter accounts into Klout’s website and then putting them into a table. Solely using third-party tools such as Klout or PeerIndex to measure online influence is dangerous for professional services brands. These tools can be a useful indicator, but are designed for B2C brands (so no surprises that QualitySolicitors comes tops!) and are heavily influenced by factors irrelevant to law firms, particularly network size. Law firms using social media don’t need to get distracted by measures such as these but should rather focus on basics like audience and message. Reply Link Anonymous 3 August 2011 at 17:01 I’m going to give Penningtons all my work. Although maybe it is no coincidence that most of the firms at the bottom of this “survey” sound genuinely Victorian. Only Speechly Bircham is missing and admittedly Cobbetts doesn’t belong up the top. But anyway, this survey is pure poo. I wish The Lawyer wouldn’t publish it every year. It just encourages idiot consultants. Reply Link Cityboy 3 August 2011 at 17:26 Seconding the many comments above, surely the relevant measure is the influence over clients? For QualitySolicitors, where the aim is to generate awareness/closeness with consumers what they’re doing is brilliant. Evaluating both global City firms and startup high street firms in the same way is questionable though. Good law firms certainly don’t apply such broad brush treatment to their clients. Do good PR consultancies? Reply Link James R 3 August 2011 at 18:36 This is actually a brilliant tool for measuring consumer interaction and no surprise to see QualitySolicitors doing so well seeing as they appear to be the only ones doing anything in that market (where are Co-op Legal and Irwin Mitchel to be seen – in QS’s shadow online it would appear). However, to compare their online influence against Clifford Chance really is chalk and cheese. QS is legal services for middle england – who love facebook and twitter etc. CC is for corporates who probably get fired for being on twitter and facebook. So, well done QS – just what you should be doing – but it is the other consumer brands and high street firms that should be worried, not Clifford Chance! Reply Link Sanjay 3 August 2011 at 23:27 @ Bill Gates | 3-Aug-2011 4:32 pm Rather more curiously, why does that monitor appear to be wearing a shirt? Reply Link Ashley Balls 4 August 2011 at 06:14 Whether we like it or not social networking is here to stay and its use will get measured and reported on. Just get used to it. After all it is less than 15 years since the august Professor Richard Susskind was reported to the Law Society (for bringing the profession into disrepute) for daring to suggest that one day email would become the standard medium of communication between lawyer and client. Reply Link Gavin Ward 4 August 2011 at 08:57 I’m with Brian Inkster on this one http://thetimeblawg.com/2011/08/03/uk-law-firms-with-klout-%E2%80%93-a-clearer-picture/ Reply Link Jonathan Lea 4 August 2011 at 11:26 Social media is not about corporate brands (nobody wants to talk to a company), but about the growth of powerful personal brands who through their high level of connectivity to both other people and information can act in a far more agile and effective way than traditional bureaucratic organisations. Quality Solicitors is a franchise made up of hundreds of people, but myself and several other individual lawyers have a far better online presence than they do, and to the extent it matters, a higher Klout score. Reply Link Anonymous 4 August 2011 at 11:50 Wonder how the Lawyer put these figures together (and why?). Actual Klout scores seem to differ dranatically from those calculated and disclosed by Brian Inkster! http://thetimeblawg.com/2011/08/03/uk-law-firms-with-klout-%E2%80%93-a-clearer-picture/ Reply Link Jane Williams 4 August 2011 at 12:08 Does anyone have a link to the marketing report? I’m interested in finding out more from the company that put these stats together. Thanks! Reply Link Anonymous 4 August 2011 at 15:51 Why does the computer in the picture have shoulders? Reply Link Anonymous 4 August 2011 at 15:52 Expect Dickinson Dees to hastily get some work experience kid to write “an app” so they can try and get a mention next year Reply Link Steve Downes 5 August 2011 at 16:18 I find it quite odd to see so much hostility to a form of networking from a sector that values networking so highly? That’s all these channels are. How many of you have wasted hours and hours in dreary rooms drinking warm wine wine, with a scruffy name-badge pinned to your lapel then gone home with two business cards of people you never wish to speak to again? Used properly, these channels are a vastly more efficient way of presenting your authority and expertise to people who really matter. You simply have to learn how. Now for a blatant plug: I’m your man for that. See what i did there? Used a social medium to network. And by the way, why do so many people post anonymously? Reply Link Anonymous 8 August 2011 at 13:15 I’m bored of hearing from lazy consultants claiming that social media will revolutionise the profession. Old fuzzy senior partners might be impressed, but I’m an in-house lawyer who buys legal services – I care not a jot that a firm sends out tweets. I judge a firm based upon its expertise (normally via Legal 500) and on cost. Reply Link Jas 8 August 2011 at 13:55 This is a joke of an article. Read this for more evidence: http://thetimeblawg.com/2011/08/03/uk-law-firms-with-klout-%E2%80%93-a-clearer-picture/ (No, it’s not spam – it’s a real article!) Reply Link Sanjay Morzaria 10 August 2011 at 16:41 Very poorly done. No credible scientific base for this article. Yes social media is important; more important to use the correct channel for your target audience and let this be part of the mix of communication. Reply Link Simon Ellison-Bunce 11 August 2011 at 09:38 Inspired by Brian Inkster’s analysis of these figures on thetimeblawg.com, I’ve created a new web site to publish comprehensive and unspun social networking metrics from Twitter, Klout, PeerIndex and LinkedIn. Read more about it at http://blog.fellsoft.com. Reply Link Name Email Cancel reply Threaded commenting powered by interconnect/it code.