Pro Bono can be an excellent marketing tool - surely enough of an incentive for media hungry law firms to devote resources to unpaid projects.
However, after The Lawyer's second annual survey on pro bono, it seems that little has changed since last year. Yes, there are several firms moving in the right direction, but generally the results are still disappointing.
There are still many top 100 firms without a pro bono co-ordinator or committee, but more disconcerting is the number of firms that failed to respond to the survey at all.
Let us hope that, and this applies to the bar as well, individual lawyers press their firms to improve the facilitation of pro bono projects and to introduce a positive culture and attitude in the legal market towards pro bono work.