This week we're all talking about...the OFT

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  • New OFT regulations

    The Consumer Protection from Unfair Trading Regulations 2008 (SI 2008/1277) in fact now comes into force on 26th May, not April. They are quite fascinating. It appears 'buy one, get one free' offers are safe, but people need to be careful about calling items 'free' and making unreasonable claims.

    They will outlaw some viral online marketing too, as advertorials must be clearly stated as such. So if I said there is a good course on the regulations at which DBERR are speaking on 11th June, I would commit a criminal offence after 26th May. If I say I am putting it, on then I would not. Subtle blog and social networking site-hidden adverts will also be caught.

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