The Optima-Capita deal: how the SRA arrived at its ‘severe reprimand’
16 August 2010 | By Katy Dowell
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The creation of Optima Legal Services (OLS) in May 2006 marked the entry of the first non-legal services provider into the legal profession.
The decision by outsourcing giant Capita to invest in the firm kickstarted a relationship that was to capture the attention of the Solicitors Regulation Authority (SRA) for going too far, too soon.
The Legal Services Act (LSA), which will allow firms to take external investment to fund growth, will not come into force until at least October 2011. Nevertheless, in 2006 Optima began its venture in the alternative business structure (ABS) world after agreeing to take a series of loans from Capita to fund its growth.
In return OLS agreed to outsource its administrative, payroll, HR and IT services to Capita. That meant 234 staff were, in effect, employed by Capita, which then recovered the salary cost from Optima.
Last week the SRA “severely reprimanded” the firm over its relationship with Capita, stating “the arrangement was not indicative of an arm’s length transaction”. In effect, Optima had become the first ABS in the UK.
The firm was established in May 2006 when Capita supplied the financial backing for the OLS directors to buy the volume property arm of DLA Piper. Over the next three years Capita lent the firm in excess of £35m, enabling it to make a series of acquisitions, including Pathway, the volume legal property services division of Walker Morris in September 2006, and Dickinson Dees’ volume arm D3 Legal in November 2009.
Through its growth the firm built up an impressive list of clients, including Barclays Bank and LloydsTSB Group. At the 2008-09 year-end, OLS made its debut in The Lawyer’s UK 200, with a reported turnover of £30m.
The firm was one of a new breed looking to take advantage of the opportunities presented by the LSA. Getting close to Capita, a company familiar with providing volume outsourced services to major insurance companies and banks, must have seemed logical.
It would give the firm exposure to the technology essential for building a volume powerhouse with a decent profit margin, as well as access to new customers.
Capita, meanwhile, had expressed an interest in providing outsourced legal services since the LSA was debated by parliament. It made no secret of its ambition to invest in a firm and openly stated that it had a relationship with OLS.
Capita’s 2009 annual report clearly states: “The group has entered into an option agreement to acquire the shares of OLS for £1 in the event that the Law Society rules are amended to allow the group to own shares in this type of legal services company.”
The SRA began its investigation into the firm on 14 May 2007 and produced an initial report on its relationship with Capita on 28 May 2007. However, it was not until the end of 2009 that the regulator made clear its intentions on how it wanted the firm to proceed.
The Regulatory Settlement Agreement, which was not posted on the SRA website until 3 August 2010, agreed that the firm would restructure its business model and change its relationship with Capita. Under the terms of the agreement, the share options have been cancelled and OLS has agreed to absorb back into the firm the 234 staff who were outsourced to Capita.
Yet since 2006 the firm has experienced life under a major corporate. For many lawyers the proposition of outside investment is unattractive because it is perceived to dilute control of the firm.
The SRA found that Capita did indeed have too much control over Optima. Its loan facility was too ”onerous” on the firm and OLS’s “extensive” reporting obligations to Capita were in “excess of a normal commercial lender arrangement”. The regulator also found that five of the nine managers on the firm’s operational board, including former chief executive Adrian Lamb, were paid by Capita.
According to a source close to the firm, OLS had managed to build a successful ABS, reaped some reward from having a commercial backer, but also found it difficult to bridge the cultural divide between the firm and the corporate. It was then told to dismantle the ABS.
“If you’re not careful and you have so many people who are actually affiliated with another business, it becomes harder to run the firm,” the source said.
Yet another senior partner, whose firm has ambitions to move into the consumer market after the LSA comes into force, said: “Under the proposed ABS structure they’ve done nothing wrong - the clients haven’t been affected. This is an internal structural issue.
“It does make me more nervous about the next year. Here’s a processing house that’s been allowed to test its systems for three years without being regulated.”
While the firm’s two senior partners, Anthony Ruane and Philip Robinson, have felt the wrath of the SRA, the regulator did not rebuke Capita. SRA head of legal David Middleton said the regulator had the power to take action against non-solicitors such as Capita, but “each case must be tested against the requirements of that section, the seriousness of the alleged behaviour and the public interest”.
Neither Ruane nor Philips will be referred to the Solicitors Disciplinary Tribunal (SDT); instead, the firm has agreed to a Deed of Arrangement with the SRA which, it says, addresses the issues of most concern to the regulator.
Yet Capita has given no indication it is about to back away from the profession. In a statement released to The Lawyer last week, it acknowledged it went further than the rules allowed but added: “Optima continues to be a business in which we’re happy to invest.”
The full impact of the LSA will not be felt until some time until after next October. There is no denying the profession is in a state of change, with many firms considering how best to move forward.
Optima may have breached the rules, but it has gained the experience of working with a non-legal entity, and this will put it in a good position when the act comes into force.


Readers' comments (4)
Ex Optima Employee | 16-Aug-2010 10:53 am
Quote...; "Optima may have breached the rules, but it has gained the experience of working with a non-legal entity, and this will put it in a good position when the act comes into force".
All the more reason why the SRA should have really gone to town and thrown the book at them!
They are laughing behind their hands now at the toothlessness of the professions governing body!
OK, the public "severe reprimand" meted out to Robinson and Ruane is not something that a Lawyer would want on their personal record and will be immensely professionally embarrasing for them both but in my view they should have gone further and looked at the possibility of striking them off.
I'm being too harsh? Not really. The SRA found that they had both been guilty of misconduct and the settlement agreement expressly provides that they are barred from denying their misconduct. They've openly flouted the rules, gained an unfair advantage over the competition and received a massive leg up into the top 100. Do we really think they'd be so far advanced without the Capita millions at their disposal even accounting for the fact that when they started out their client base was inherited from DLA Piper?
Also, how come Robinson and Ruane have not done the decent thing and resigned? They have both, in admitting to their misconduct brought the reputation of the Legal Profession into disrepute as well as the firm itself! I happen to know that under the firms disciplinary policy this is defined as gross misconduct.... They would be quick to jump on any of their employees if they brought the firm into disrepute (although, knowing what I know about what has gone on there in the past, this may not be universally applied to all staff) - wonder if they'll be upholding the moral standards of the profession and setting an example to the staff they lead by invoking the firms disciplinary procedure against themselves? How can they now have any moral authority over those they are responsible for leading?
The odds are that they wont and it'll be more of the "do as we say, not as we do" or "the rules do not apply to us" mentality.
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Anonymous | 16-Aug-2010 3:35 pm
I agree, these people deserve to be struck off. It's not just for the purpose of holding them up as an example to the rest of the profession either.
Analyse the report of the SRA. Messrs Robinson and Ruane agreed to reporting obligations to Capita and the imposition of debentures which actually put at risk the confidentiality of their clients. This core duty - to not put at risk ones clients confidentiality was offered as a hostage to fortune! Utterly disgraceful... at the very least you have to ask yourself whether solicitors who could behave so recklessly are truly suitable to be responsible for the management of a solicitors practice.
Then you have the admission that Capita held a gun to Robinson and Ruanes heads and ordered them to purchase business "Y". I'm not entirely sure who this is but believe that it could be Costs Advocates Limited who came under the control of Robinson and Ruane and therefore Optima Legal Services in the recent past. I also believe that Costs Advocates Ltd were previously owned or afilliated to Capita in their own right before Robinson and Ruane came on board.
It's clear that Capita called the shots and I have to agree with the poster above who expressed a belief that the SRA should have come down on the guilty parties so much harder.
Maybe next time.
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Graeme Lang | 17-Aug-2010 9:27 am
I think that the above post is correct re Cost Advocates Ltd. Robinson and Ruane were appointed as Directors at the beginning of 2010 and are still listed as such today. Interesting that the main person behind the firm seems to be a DDJ.
It's also true that Cost Advocates Ltd were previously in a funding and fee sharing arrangement with Capita since at least Autumn 2006 as evidenced by this link here - scroll down to the bottom entry - the bio for Mr Pell for proof.
For more evidence of the enduring link between Capita and Cost Advocates all you need to do is an advanced google search on the phrase "cost advocates" and include the word "capita". The results include the linkedin profile of somebody who worked there between 2006-2008 who testifies to the relationship.
I wonder if the SRA have looked into the relationship between Cost Advocates and Capita as it looks like the same arrangement may have been in place for as long or longer than the one with Optima albeit a little less high profile. Also, given the timing of Robinson and Ruane taking over Cost Advocates and the lack of publicity over it at the time in contrast to the announcements to the press which accompanied the McKeags and Turner Mac acquisitions, one wonders what the motivation was behind the transfer....
Things that make you go hmmm?
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Anonymous | 29-Sep-2010 4:25 pm
http://www.thelawyer.com/optima-brands-law-firm-model-‘unsustainable’/136456.article
Who is laughing now!
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