The Football League has announced that a former head of legal at Airtours is to become its new chief executive.
David Burns joins the Football League after 13 years with the holiday company. He started out as an in-house lawyer there in 1987, and held the post of company secretary for four-and-a-half years before taking up his current position as chief executive officer of the accommodation division.
Burns believes that his legal skills and commercial acumen will be essential in his new role.
"I was not picked to be a lawyer at the Football League but to drive the business forward through new mediums such as internet and TV deals.
"Essentially they picked me to provide clear strong leadership but I also have the skills of a commercial lawyer with my career at Airtours, which is the most imaginative and innovative company in the travel industry. This is the best job imaginable."
Last week The Football League made another senior appointment, announcing Keith Harris as chairman. He was formerly the head of investment banking at HSBC.
Harris says: "David has just the sort of qualities and experience that we were looking for in a chief executive. He has been successful in a wide variety of positions at Airtours and he has the personality, energy and passion for the game to be a real success in the industry."