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European firm Stibbe Simont Monahan Duhot has rebranded itself under the single name of Stibbe. This rebranding acts as confirmation of the firm's commitment not to seek an Anglo-Saxon merger.
Managing partner Allard Metzelaar says of the rebranding: "The main reason for doing this is that it expresses what we are, which is a single, integrated, international firm. Having gone through the process of merger and amalgamation in the 1990s, we think we are there now, although it remains a continuous process."
The single name originates from top-tier Dutch firm Stibbe Blaisse & De Jong, which merged with Brussels-based Simont & Simont in 1991. Stibbe & Simont merged with Paris firm Monahan & Duhot in 1993.
The rebranding comes after a difficult year for Stibbe, in which it lost partners from each of its three main offices and pulled out of merger talks with Lovells.
Metzelaar says: "We talk to our clients all the time. The feedback is that we should continue as we are. Incredible as it may sound, we've never been let down by a client because we have not merged."
He adds: "It would be unwise to rule out anything completely, but we're certainly not discussing a merger. Instead, we are concentrating on building the Stibbe firm and strengthening our position, but who knows what will happen two years from now."
Furthermore, Metzelaar says that a further Continental merger is more likely than an Anglo-Saxon link-up. Stibbe continues to work with best friend Slaughter and May.