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Speechly Bircham has picked up the lead role acting for model Elle Macpherson on her deal to become the new face of $1.33bn American cosmetics giant Revlon.
Speechly Bircham seals Revlon deal for supermodel Elle Macpherson" />Speechly Bircham has picked up the lead role acting for Australian supermodel Elle Macpherson on her deal to become the new face of $1.33bn US cosmetics giant Revlon.
Intellectual property (IP) partner Alex Carter-Silk led the team on the deal. Macpherson is a long standing client of Carter-Silk, who he brought over when he moved from Manches in May 2007.
Macpherson said: “I like to keep a close knit team of trusted advisers around me and that includes Alex.
“I have worked with him since 2003 and he understands my principles, the complexities of my own brand products versus my spokesperson role and the guarantees that need to be met when negotiating deals such as the Revlon agreement.”
She added: “He ensured that the deal was done quickly with a minimum disruption, even though he was dealing with a triple negotiation between me, my agent and Revlon”.
The deal will see Macpherson join Revlon as a global brand ambassador and become the focus of major advertising campaigns.
Speechly Bircham relaunched its IP practice last year, nabbing both Manches’ and Hammonds’ IP chiefs, Alex Carter-Silk and Paul Harris respectively, as first reported by The Lawyer (30 April 2007).
The hires followed Faegre & Benson IP/IT chief Robert Bond’s move to Speechly in October 2006, also first reported by The Lawyer (12 October 2006).