SJ Berwin champions 'One Firm' approach in bid to foster cross-referrals

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  • SJB's remuneration system rewards sharp elbows.
    Until they change that properly this is all just so much hot air.

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  • Read this story looking for some insight into how firms could promote cross-selling and instead saw the same old plea from a managing partner. Until conventional law firms embrace what, for the legal sector, is still the unconventional, nothing will change. Major shifts are required. Here are a couple for starters. Do away with targets for individual lawyers. Do away with departments and teams. Build clusters of lawyers targetted at specific client seams. Or do other stuff. But, as they say, if you keep doing things the way you always have, you'll keep getting the same old bollocks you have always had, no matter how much your managing partner might plea to the contrary.

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  • well said - Anonymous | 11-Jun-2012 1:42 pm

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