Shoosmiths lawyer deemed offensive
Shoosmiths head of social housing Andy Ballard has fallen foul of the ‘strict code of political correctness’ after he said he wanted to recruit younger Guardian readers to his team.
Andy Ballard
In an interview with The Lawyer last week (19 October) about the launch of two new social housing teams in Milton Keynes and The Solent, he joked: ”Anyone who’s under 50 and reads The Guardian gets brought on.”
However, not everyone appreciated Ballard’s irreverent style, with The Lawyer subsequently receiving an anonymous phone call from a reader claiming to be from a housing association that instructed Shoosmiths.
The caller said that “board members took issue with regard to age discrimination”, adding that the comments were “flippant and stereotyping of the social housing sector”.
He went on to liken the comments to those made by businessman Gerald Ratner, who was considered to have made a faux pas after describing the jewellery he sold as “crap” in the early 1990s.
Since joining Shoosmiths from Cobbetts in March last year Ballard and his team have added 20 per cent to the Birmingham office’s bottom line. He has acted on six Welsh joint stock transfers and for most of the Midlands’ registered social landlords. It is on the back of that success that the two new teams are to be launched.
Ballard was unavailable for further comment.
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Readers' comments (35)
Anonymous | 26-Oct-2009 10:46 am
As a Guardianista, I thought the Guardian comment was a funny one, but it was always going to backfire. What made me wince (literally) was the "under 50" comment. Surely a lawyer knows that it is illegal to discriminate on the grounds of age! I bet the firm's Employment Team ducked for cover at that one.
In general terms though, making jokes alluding to stereotypes and political correctness in a sector where political correctness is prevalent does not smack of a well thought out PR strategy, particularly as the comments were made in a puff piece PR article. D'oh!
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Anonymous | 26-Oct-2009 12:53 pm
they can always rely on the old tactic of forcing the next round of trainees to defer without any payment - this should save the fees they will no doubt loose.
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Anonymous | 26-Oct-2009 1:09 pm
And to think Mr Ballard lists employmeny law as one of his specialisms on the Law Society website! Ouch. Surely he saw this one coming?
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Anonymous | 26-Oct-2009 1:28 pm
Quote Catrin Griffiths
"I suppose if you look hard enough you can take offence anywhere; this is just about understandable if you’re a passionate believer in a particular cause, but it takes a special sort of joylessness to unearth offence over this sort of remark. "
Enough said you joyless humorless pompous bunch.
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Anonymous | 26-Oct-2009 1:33 pm
I thought the comments were particularly horrid given the recent waive of redundancies at shoosmiths...
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IDetestBPP | 26-Oct-2009 1:50 pm
A bit of a generalisation that only Guardian readers under fifty have any interest in social housing. A friend of mine is a manager of a social housing authority, he reads the Daily Mirror and it doesn't seem to affect his performance.
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Anonymous | 26-Oct-2009 3:59 pm
I wonder what Tom Goff has to say about this article!
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Mutton Jeff | 26-Oct-2009 4:59 pm
Well, it's good to see lawyers' senses of humour are as sharp as ever. I think he was joking, kids - you know? A joke?
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Anonymous | 26-Oct-2009 5:41 pm
speaking as a 50 year old recently redundant lawyer looking for a job I don't think it was a joke but that it shows that age discrimination is still practised by even the largest law firms despite it being illegal
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Anonymous | 27-Oct-2009 1:33 pm
As someone on the wrong side of 50, I find Mr Ballard's comments regardless of it being in jest offensive.
Shoosmiths silence on Mr Ballard's discriminative comment has demonstrated its lack of total commitment to equal opportunities.
Surely someone of my age would think twice before applying for any position at Shoosmiths.
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