Shoosmiths launches consumer brand in bid to corner volume market
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Shoosmiths is the latest firm to launch a consumer brand in a bid to shore up its competitiveness ahead of the implementation of the Legal Services Act.
The Lawyer
revealed in February last year that the firm was considering splitting its volume and commercial brands, with the move subject to a partner consultation (9 February 2009).
The firm has now decided to ring-fence its volume business, which comprise of seven practice areas including conveyancing, medical negligence and personal injury.
This part of the business has been branded Access Legal from Shoosmiths and goes live today.
Head of consumer services Judith Dorkins said: “The consumer legal market is fragmented and without a leading legal brand it’s open to new entrants as a result of the Legal Services Act.
“We recognised an opportunity in that we were ideally placed to put our stake in the ground as the firm that wants to attain a share of this new market.”
In November Russell Jones & Walker launched two consumer brands, 4ExpertProtect and 4ExecProtect, targeted at specialist markets as part of the firm’s ongoing campaign to build market share in the volume markets (2 November 2009).
Beachcroft launched B2 from Beachcroft last year May after it acquired the volume insurance business of Welsh firm Kingslegal (29 June 2009).
