Energy giant Shell has poached one of GlaxoSmith-Kline's leading trademark lawyers, Georgina Evans.
Shell made the move after promoting former trademark head Bob Carter to head of agreements. Evans will take over trademarks for Shell's European offices in The Hague and London and will report to Carter.
According to a Shell spokesman, Evans will "build on the existing plan to enforce trademarks and develop new trademarks".
Shell said its biggest challenge is policing third-party agreements with fuel retailers that use the Shell trademarks under licence. "Usually the terms are pretty stringent to protect the goodwill of the trademark being damaged," said the spokesman.
Evans will also have to provide IP training to new employees and senior members of staff.
Shell has six trademark lawyers spread across offices in The Hague, London and Houston. Evans starts her new role in April.