The real reason for Midlands firm Freeth Cartwright's 30 per cent profit hike can be revealed. The firm is headed by acid-tongued blonde bombshell Lily Savage (aka Paul O'Grady), albeit in the more refined form of alter ego Peter Smith. Woe betide any fee-earner that fails to keep his WIP down. Still, with turnover also up by double digits, a verbal lashing from Lily is unlikely. As Smith/Savage put it: "One of the things that's important for us is sustained growth." You said it, girlfriend.