Acumen+giving+you+the+edge

Report this comment to a moderator

Please fill in the form below if you think a comment is unsuitable. Your comments will be sent to our moderator for review.

Report comment to moderator

Mandatory All fields must be completed.

Headline

LG returns to Lawrence Graham in branding revamp

Comment

This is a firm that seems to spend a fortune on "branding"! Have a look at this - http://www.glazer.co.uk/Design/Lawrence/challenge.html where the marketing gurus decided that "graduate recruitment advertising is analogous to ‘dating’"! And now this latest "re-branding" exercise is being enthusiastically tweeted by the new marketing team (an outfit appropriately called "Brand Remedy") as providing the firm with "consultancy, creative design and full brand guidelines" - all this just to revert to LG. No wonder the partners are not making any money.

Posted date

19-Feb-2013

Posted time

7:07 am

Mandatory
Mandatory
Mandatory

Most popular

Most commented

Most emailed