Report this comment to a moderator

Law firm freebie gives student electric shock

It's all about branding I don't agree with the last two comments. A law firm can do a great job telling you why it is a better place to work than its rivals, but if you don't remember its name, it was a wasted effort. A lot of branding is just getting people to remember your name at the right time - Carling is a rubbish beer, for instance, but people buy it because it is the name that jumps into their head when they are at the bar or the off license.

7-Nov-2008

11:52 am