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Rival to QualitySolicitors targets corner shops and high street firms

Am I the only one to find this sort of crap so deeply depressing? No normal `High Street firm' would contemplate spending anything like that amount on advertising. The absurd comment that it compares favourably with the average referral fee of £800 assumes that most solicitors pay referral fees, which they don't. Even for those sad firms that have to pay referral fees I can't believe that £800 is anywhere near typical in, for example conveyancing, as this would be far more than they would be charging for actually doing the job. I know fees of several hundred quid are sometimes payable in PI cases, but that’s at least being paid for an introduction to someone with a definite claim, not just the average doleite buying fags. Any firm that's stupid enough to sign up is making a conscious decision to spend money on advertising rather than doing the job itself. A good firm does not need to advertise. Word of mouth is still, and will always be the best source of new clients. Most clients who select their solicitor on the basis of an ad they see while buying their 20 Pall Mall are frankly not worth having. All they will care about is how cheaply the job can be done. I sincerely hope this ridiculous scheme disappears without trace.

21-Nov-2012

2:01 pm