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Coffin Mew asks mystery shoppers to rate service

Running a Mystery Shopper business, it's been very noticeable the increasing number of law firms that have recently began looking at what we term Client Experience programmes. It was something that was simply not the done thing a few years ago. However, due in part to the state of the economy and rapid advancements in technology the marketing and promotional landscape has been changing for all business types in recent years, and none more so than those businesses that tend to grouped together as ‘the professions’. Clients are a lot more willing to shop around than they used to be. If you need a new solicitor do you hit the yellow pages and Google, or do you ask for a recommendation from someone you trust? For me it's the recommendation every time. Do your clients value your customer service enough to recommend you? More information on our Client Experience work can be found on our website www.objectiveeye.co.uk

26-Aug-2012

2:38 pm