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CMS considers dropping branding as it homes in on US deal

CMS clearly needs to: - integrate as a single firm; - complete a US merger; - expand in emerging markets; and - simplify branding; and it is good to see that the management largely understand this. However dropping the CMS name does not seem to be a particularly bright idea, since it is well known in Europe. Were a merger to be done with a US firm, why can't the combined firm, at least initially, be called "CMS_name of US firm"?

30-Jul-2012

10:50 am