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Picking a law firm

Congratulations on a particularly imaginative approach. It's interesting, but not surprising the extent to which you say instinct played a part in both initial selection and the final decision; though we may believe that we make entirely analytical buying decisons, in everything from cars to legal services, to a larger extent than we often recognise, we buy with our hearts. Tapping into this truth is vital for successful pitches and often the most difficult challenge.

5-Jul-2012

9:30 am