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Sum total of your reputation

Hi Anonymous, I would suggest that the law firms that have awful reputations among the legal profession do not appreciate the value of their brand. Ultimately, your brand is made up of the sum total of everything you do, say or even what other people think about you. So everything's ok while your customers still have loyalty to your firm and find your work acceptable but at some point in future, that bad reputation will come back to bite. A name can keep you at the top for a certain amount of time, but if you aren't working on improving your reputation everywhere, at some point, the worlds will collide and that bad reputation will reach your customers. The brand name is only worth what people think of the entire organisation behind it. To me, a law firm that manages its brand well will be aware of this. And once you are committing employees' time and salary to creating and maintaining a brand reputation, it should have financial value to you. That certainly makes sense to me.

12-Mar-2012

4:27 pm