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An intriguing article. Many law firms have awful reputations within the legal profession but are still able to attract regular work from clients (who often don't realise they could get much better value elsewhere). I've often wondered whether these firms believe their brand is valuable or if they appreciate that their name (which is a different concept) is what keeps the clients coming back.

Posted date

12-Mar-2012

Posted time

10:56 am

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