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Headline

Riddle of the brands: the secret formula of kudos

Comment

The Brand Finance tool is, like the 39 or so other brand valuation tools offered by ‘brand experts’, a confusing and contradictory bagatelle. You can’t put a number on energy, intelligence and a strong, culture with a cogent vision. And that’s what a client ends up feeling and, predictably, what Managing Partners should really concentrate on.

Posted date

21-Mar-2012

Posted time

11:02 am

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