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It’s the brand, stupid

The actions taken by DLA in the downturn were taken by many firms, particularly many of the U.S. firms that have such lofty reputations. Shearman, Skadden, White & Case all had significant lay-offs - many other firms did the same. Some managed the publicity better than others. These actions don't seem to have impacted their recruiting. The challenge for DLA is not recruiting, it is to really be like Toyota - big, while maintaining high quality. Seems like that's job #1 for Tony Angel.

15-Feb-2012

12:07 pm