Fri, 24 May 2013
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Dickie Dees to launch in Leeds with transfer of entire York office
3 years ago I had an interview with the corporate team in Newcastle and I asked them why they chose York rather than Leeds.
The answer was that "it would be foolish to base ourselves in Leeds" because "the big six are established and therefore we would be fighting for scraps". I thought that was a realistic assessment. Given they've gone backwards since they're surely further down the foodchain.
I was lucky enough not to join, but I followed their progress since. They seem to make absurd decision after absurd decision. This strategy would have been good a decade ago but it's so out-dated as to look foolish.
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