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Clifford Chance launches in Australia via double merger

I'm skeptical. Australia is a very overserviced legal market with a number of very large, very sophisticated domestic firms that have very close relationships with he big corporations and banks. I don't see how rebranding two lower-tier, niche players is going to suddenly turn them into real competitors. The only way they will build market share is to offer huge fee discounts, which A&O is doing ... and not that successfully. And as for this being an "Asia" play, do these guys realize that Beijing is further from Sydney than Los Angeles is from London?

16-Feb-2011

10:34 am