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Norton Rose to merge with Canada's Ogilvy and South Africa's Deneys

@Better late than never The reason Uk firms havent pushed into Canada, Oz or SA is that they are jurisdictions that are already very over-lawyered with large, fairly high quality local outfits. The profitability is accordingly bloody awful. Norton Rose is hardly the most profitable of UK firms - indeed it is a long way down the list - but it is much more profitable than Ogilvy or Deneys. The economics for proper mergers in those places dont stack up.

16-Nov-2010

7:21 pm