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Norton Rose to merge with Canada's Ogilvy and South Africa's Deneys

It's interesting that NR are always quick to draw the parallel to accounting firms, just like CMS. And it is of course true that there are firms that don't share profits that are well-integrated on a project-to-project basis just as there are firms with a unified profit-pool (esp. when merit-oriented) which are just partnerships of convenience. But KPMG is unifying its profit pool after years of having separate country organizations. So the onus is on Norton Rose to demonstrate if the alliance is anything other than merely a common brand. They'll have to spend a LOT of money getting the lawyers to work, eat and play together so that it develops into more than M5. Oh, and Deney's is top-notch. But Ogilvy Renault? Only scraping into the top 10. And the fools don't even have an office in Saskatchewan.

16-Nov-2010

10:48 am