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Headline

Eversheds restructures to avoid brand confusion

Comment

Funnily enough when Eversheds actually initiated the Legal Systems Group, it did so by intentionally keeping the LSG practice distinct from the Eversheds brand to prevent brand devaluation. Now they are subsuming the LSG into mainstream Eversheds to maintain a strong brand... This must be a contradiction in terms!

Posted date

11-Oct-2010

Posted time

8:28 pm

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